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A Guide to Leaflets.



In this ever increasing digital world, you may be surprised at the benefits leaflets can still bring, but their versatility and effectiveness mean they are an ideal campaign tool in any marketing strategy. Whether they are being posted through letter boxes, inserted into newspapers or magazines, or being propped up on the counter, full colour leaflets look great and are a fantastic low cost option that is quick and easy to produce. 

For any marketer, one of the biggest challenges can be making sure your campaign is being seen by the right targeted groups of people. Leaflets are a great way of achieving this as you have greater say over distribution than with other forms of advertising. Whether your group is determined by age, location or on buying preferences, you can ensure your leaflets are delivered to those individuals and therefore make the design more personal and relevant to them. 

We offer a range of sizes, papers and finishes to help find the perfect leaflet for you. If you have your design ready, simply upload it online, and we shall do the rest. If you would like some help in creating a unique look, get in touch and our designers will be happy to work with you on creating the perfect design. 

 


  

 

 

 

Silk Leaflets

 

Silk coated paper has a smooth luxurious feel with a low surface sheen. Although the overall look is more low-key than compared with gloss coated paper, it is a better choice for readibility.

Silk paper offers excellent ink to paper contrast making colours appear bright and defined, helping to create that premium and professional finish that your customers will love. 

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 Silk Leaflets

 

 Silk Folded

 

 

  

 

 

 

Folded Silk Leaflets

 

Essentially these are not that different to standard silk leaflets. The material is the same providing the same high quality, vibrant finish, but by providing the option for more information or detail about your business. 

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Gloss Leaflets

 

Gloss paper has a high surface shine and smooth finish. Think of the paper used in magezines - the colours "pop" and appear extra vibrant, bringing images to life and making it a favourite choice for promotional items.

As with silk leaflets, this is a great all round product that can suit all your requirements.  

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 Gloss Leafets

 

 

 DL Folded

 

  

 

 

Folded Gloss Leaflets

 

Folded leaflets really do make great mini brochures. If you have more to say that a single page leaflet, the folded option is the perfect alternative. 

Folded leaflets are easier to handle cheaper than a booklet and cheaper to mail out. With the same high quality finish provided by the gloss paper, these leaflets create a vibrant professional look that will really get your message across.

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Recycled Leaflets

 

Made from 100% recycled post-consumer waste, recycled leaflets are the perfect option when you want the enviromentally friendly choice. 

Recycled paper is off-white with a slightly coarse texture. It gives the finished print a flatter, more modern feel, as it is more absorbant than coated papers. The uncoated surface gives your message a subtle understated feel, and in this ever more environmentally conscious world, it is an ideal choice and a stylish alternative to the usual gloss or silk leaflets.

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 Recycled

 

 Cross Folded Leaflets

 

  

 

 

Cross Folded Leaflets

 

If you are looking for a more unique leaflet, why not choose a cross folded leaflet? Refererring to the area on the printed product where the paper is folded, the cross fold leaflet is, as it's name suggests, folded at a right angle, creating two creases in the form of a cross.

By folding this way, it provides you with more printed pages, allowing versatility in the design. This means your larger design can be turned into something smaller creating more flexibitly in the distribution options as well.

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Perforated Leaflets

 

A versatile marketing tool, perforated leaflets are folded leaflets with a handy tear-off panel ideal for vouchers, tickets, forms and many other options. This type of leaflet creates a great call to action by providing your target group with something to detach and keep, or use in the future.  

 Through the removal of a section of the final product, customers can put the detached section on a pinboard, or in their pocket meaning the product, service or information is always close at hand. 

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 Perforated Leaflets

 

 Voucher

 

  

 

 

Voucher Cards

 

Similar to perforated leaflets, voucher cards offer a more durable way to give something back to your customers.The perforation means your customers can detach the voucher, but gives you the opportunity to present more information initially. 

Help spread the word about your business by offering your customers a great gift, and ensure they will want to come back. By using card instead of paper, it gives a longer-lasting feel, making it perfect for discount offers, or even loyalty cards. 

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